This AI-generated demo explores a hybrid UGC lifestyle approach for Loveswim, a local swimwear brand from Maroubra, Sydney. Using AI-generated talent, beach rituals, ocean movement and wellness moments, it shows how AI can support designers, photographers and directors to create authentic-feeling branded content shaped by place, mood, product and everyday beauty.

This 30-second AI-generated TVC tells the story of a daughter returning home to help her father after the loss of her mother, his wife. Set against drought, dust, cattle and the emotional weight of a family farm under pressure, the film explores grief, resilience and the need for real support in hard times. Built through a hybrid production model, it combines AI filmmaking, VFX, performance direction and cinematic craft to create an emotional brand story for Australian Farmers’ Bank.

Created with fashion photographer Effi Cohen, this AI-driven piece extends a high-fashion editorial into motion and behind-the-scenes style content. Inspired by Vogue and fantasy magazine language, it blends black-and-white fashion film, rooftop movement, beauty close-ups and dreamlike styling to test how AI can support photographers and creative teams in expanding a still campaign into cinematic social content.

Created as a co-op with New York fashion photographer Effi Cohen for Neude, a New York underwear brand, this campaign began as a bold magazine editorial. We extended Effi’s photography, styling and graphic world into a social media campaign, using a hybrid creative model to turn the original fashion story into motion-led digital content.